Axis · by Meagan Nunez and Dakota Robertson
Build a world people line up for.
For coaches and consultants making around $5K to $20K a month who are tired of looking like everyone else in their space. Every week for six months, Dakota and I are on calls with you, building your WorldCode and the way you sell, until your DMs fill with people asking how to work with you.
Why Axis exists
I copied what was working until I didn’t like who I was on camera.
I was stuck at 70K followers for two years, posting every single day. So I copied whatever was working: the swipe workouts, the carousels, even the trending dances with the POV text on top. I spent over $100K on coaches and mentors, and one of them taught me that fat shaming was a great marketing tactic.
Then I walked into an event full of the biggest creators in my space and felt empty. Everybody was talking about their numbers. Nobody was talking about the people they helped. I’d been doing exactly the same thing.
So I stopped, built my world around what I actually believe, and that’s what we build with you.
How it works
Three phases, in this order
Phase one
Citizens
You can’t perform your way into belonging, so first we find your Citizens: the people you’re building your world for, what keeps them up at night and why they haven’t bought from you yet.
Phase two
WorldCode
Then we build your WorldCode with you, the one document every post comes out of, starting with your North Star. Your Monday reel pulls people into your Wednesday post, and by Friday they’re in your DMs.
Phase three
The Engine
Dakota and I build out how you sell: DMs that turn into clients, the funnels and lead magnets that bring in ready buyers, and a way to sell around you if you hate sales calls.
Inside Axis
The core program, plus everything that keeps you moving between calls.
- A weekly live call with me on your actual content
- A weekly call with Dakota and a weekly accountability check-in
- Guest masterclasses, including Dan Koe
- The Insight Filter, the Trance Hook Framework and the Aiming One-Pager
- The Axis community and lifetime access to the swipe and template library
- Our custom AI tools, so filming stops feeling like staring at a wall
Why it’s different
Anti-viral, at full scale.
If you really just want to go viral, I can technically help with that. You’d just hate the clients. Ask me how I know.
| The usual advice | What we do instead | |
|---|---|---|
| Content | Trends, templates and whatever hit this week | Everything comes out of your WorldCode |
| Leads | Ads and cold DMs | People asking how to work with you |
| Sales | Scripts and pressure | A way to sell that feels like you |
| You on camera | A character that converts | The person your clients already like |
Client words
What happened after we built their worlds
2K to 98K on Instagram
“I wasn’t able to be myself in the forefront of creating my content. I was stiff but Meagan helped me step into my power. She helped me grow from 2k to 98k followers on Instagram, over 100k on TikTok, and 400k on Facebook. My business went from 2k a month part-time to consistently hitting over 15k a month full-time.”
Filled 1:1 coaching within a week
“When we started working together, I was struggling with making content just like everyone else. But the more I became more of myself, the more I started becoming authentic online. I filled up my one-on-one coaching within a week of nailing down my content that’s aligned with building my personal brand.”
85 percent close rate
“My close rate is up to 85 percent. I feel very aligned with my content. I feel like it’s speaking to my ideal clients again. When they DM me, they say they resonate with so many things.”
Content that impacts lives
“I was building my business, but there wasn’t much purpose behind it. I didn’t just want to be another fitness coach. Meagan helped me lay out a foundation and figure out who I wanted to work with. Now I have so many people reaching out to me that actually feel the same way.”
Your guides
Meagan and Dakota.
I went from the gym girl with the questionable microphones to 1.4 million followers, and now I teach business owners how to build their brands.
Dakota has written for some of the biggest brands online and has over 500,000 followers across X, Instagram and LinkedIn. If you think I’m funny, wait till you meet him.
Real quick
Apply if
- You’re a coach, consultant or service provider making around $5K to $20K a month
- Your clients get real results and your offer already works
- You’re tired of sounding like every other coach in your niche
- You’re ready to show up every week and do the work
Not for you
Skip it if
- You want it done for you
- You don’t have an offer that works yet (start there first)
- You really just want to go viral
When you apply
No sales call, ever
Step one
A short application
About you, your offer and where you want to go.
Step two
We read it ourselves
Dakota and I read every single one.
Step three
A personal video
If Axis is right for you, we send you a personal video about your content and your offer.
Questions
You’re probably thinking one of these
If yours isn’t here, put it in the application. We read every word.
Do I have to get on a sales call?
No. Dakota and I read your application, and if it’s a fit we send you a personal video instead.
I joined the masterclass. Does that count?
Yes. The $97 you paid for the masterclass comes off Axis when you enroll.
I don’t have time for another program.
Look at where your time goes right now: staring at a blank screen and rewriting the same caption until you hate it. Once your world is built you already know what you’re saying and who you’re saying it to, so you post faster.
What does it cost?
We share the investment with you on acceptance, in your personal video.
Axis · six months with Meagan and Dakota
Build your world with us.
The application is short. We read every one.
Apply for Axis